LG003
I know someone who knows someone who knows Kevin Roberts quite well
by Nestor Notabilis
With an Explanation and Historical Introduction by Richard Meros
Lawrence & Gibson are proud to introduce Nestor Notabilis and his debut book I know someone who knows someone who knows Kevin Roberts quite well to the stables of the Lawrence & Gibson publishing collective.
"Lawrence & Gibson specifically publishes books of New Zealanders," Meros explains. "And Nestor's - with digressions into Kakapos, Macrocarpa, and the Avon - does precisely that."
After a chance encounter with Meros on the banks of Christchurch's Avon River, Notabilis embarked on a pilgrimage to meet Kevin Roberts (the worldwide CEO of advertising agency Saatchi & Saatchi and author of the branding bible Lovemarks) in the hope of learning the secrets of success through the wily means of marketing.
Complete with a Kierkegaardian reading of Lovemarks, discussions on anti-Christchurch sentiments and colourful digressions on such luminaries as Robert Rakete and Kevin Costner, I know someone who knows someone who knows Kevin Roberts quite well displays Notabilis' whimsical wit and charm as he attempts to traverse the three degrees of separation which keep him from marketing guru Kevin Roberts.
"Meros and Notabilis are literary spirits to be greatly encouraged, prankster descendants, dare one say it, of Laurence Stern. And I can think of no higher praise than that." - Guy Somerset, Shelf Life, www.stuff.co.nz